网络营销中的实战策略和技巧

随着网络技术的应用,电子商务得以快速的发展,从而改变了人们的生活、工作和学习、合作和交流的环境。网络营销作为一种营销活动形式,在企业的营销战略中的作用逐渐明显。本文通过阐述网络营销的特点,分析网络营销沟通的技巧,同时提出相应的政策建议,进而为实施网络营销提供参考依据。     

完善高职院校二级教学管理沟通机制

目前高职院校的办学规模不断扩大,导致管理难度的加大,如果要进一步提高教学质量,培养出符合高职人才培养目标要求的高素质技术应用型人才,就必须要提高高职院校教学管理的效率。进行有效的二级教学管理改革,是高职院校必然的发展趋势。只有尽快完善高职院校二级教学管理沟通机制才能转变思路,从而适应高职院校二级教学管理的变革。     

关于食品安全问题的几点思考

食品安全从社会层面来看,不仅是公共卫生问题,而是社会问题、政治问题,甚至是社会安定团结问题。因此,食品安全问题科学管治意义重大。针对目前的治理现状,笔者从立法、市场行为价值取向、执法监管及媒介引导四个角度进行了思考,并对这些问题提出了建议性意见。     

浅谈沟通技巧与执行能力在医院管理工作中的应用

为了不断提升医院管理干部的综合能力,不断推进医院向更高层次的跨越和发展,本文将对沟通技巧与执行能力在医院管理工作中的应用进行深入的探讨。     

工程造价专业教学改革的探索

总结比赛经验,充实教学内容,深化教学改革,使培养出的学生成为企业的首选。对于高职院校人才培养,要求工程造价专业的学生通过学习,具备建筑预算行业人才要求,成为造价师的储备人才。     

融合通信系统下WiFi门禁系统的实现

传统的由计算机控制的门禁系统需要构建专用的控制网络，并且不能进行局域网之外的无线远程控制；而以IP通信为基础的融合通信，把计算机网络与传统通信网络融合为一体，将数据、音视频融合在一个网络平台上；本文实现的门禁系统，利用IP网络，将门禁和IP融合通信达成一个有机的整体，是一种能实现无线WIFI控制的门禁系统。     

基于智能移动终端的作业解决方案

本文提出了一种基于Acrobat和Excel实现的适用于多平台智能移动终端的移动学习作业解决方案。该作业解决方案不需要教师掌握任何移动学习和智能终端的相关知识，就可以将现有学习资源转换为跨平台的移动学习资源。作业可随时随地完成且不需网络支持。配套开发的VBA程序可以自动批改作业并给出作业成绩。详细的批改数据可以为更深入的技术分析提供数据支持。     

The Effect of Word-of-Mouth Communication on Stock Holdings and Trades: Empirical Evidence From an Emerging Market

The purpose of this study is to investigate the relationship between investors’ satisfaction and intention and word-of-mouth communication. This study contributes to the ongoing debate on the relationship between investor behavior and word-of-mouth communication. Many studies are related to investors’ participation and individual investors’ asset allocation decisions that are instigated by their social community via word-of-mouth communication whereas this study directly investigates the relationship between investment satisfaction and intention and word-of-mouth communication. We emphasize how many factors are considered when making satisfactory investment decisions. Our results confirm the strong relationship between the satisfaction and intention of investors and word-of-mouth communication. This finding may be useful to regulators, investors and managers who seek to establish effective rules for stock holdings and trade.     

Investigating the effects of job demands and job resources on cabin crew safety behaviors

Cabin crews are crucial to the cabin safety performance of airlines, and may enhance air travel safety and alleviate passenger concerns. Within the limited literature devoted to cabin crew related research, this study aims to examine the causal relationships among “job demands”, “job resources” and cabin crew safety behaviors. Data from a survey of 339 flight attendants working for Taiwanese international airlines were analyzed using structural equation modeling. A variety of fit indices confirmed the overall model fit, and all the paths in the model were statistically significant. Framed in the context of the job demands-resources model, the results reveal negative causality between “job demands” and “cabin crew safety behaviors”, whereas “job resources” are positively related to “upward safety communication”, “in-role” and “extra-role” safety behaviors. The implications of the results for practitioners and future research are discussed.     

特殊条件下客运站工程施工组织设计

施工组织设计能有效地把施工生产合理地组织起来,使工程的设计和施工、技术和经济、前方和后方有机结合起来,它有着重要的指导作用。文章以该车站工程的施工环境、特殊条件为基础,对施工组织设计进行深入研究,并结合实际工程概况制定了有效的解决措施;该工程又将"四新"技术切实有效地融入了施工组织设计中,从而保证了建设项目优质、高产、经济和安全。